This short, no-fluff guide to networking is aimed at helping you make stronger, more meaningful connections with the right people, without spending an overwhelming amount of time on your networking activities.
It covers networking online and off, looking at:
•Who you need in your networks (including influencers, connectors and advocates as well as customers and potential customers)
•How to leverage the various groups within your networks to help you meet your business objectives
•How to set objectives for your networking (and how to meet them)
•How to grow and engage your networks
•What to share to attract and engage your perfect network
•Networking online via social media, online forums and email marketing
•Where to find places to network in the real world
•How to optimize and automate your online networks
Who is this book for?
This is the third ebook in The Savvy Solopreneur series, aimed at anyone who works as a entrepreneur with no full-time employees. If you're a blogger, author, network marketer, coach or online tutor, you're probably a solopreneur. If you have collaborators, affiliates and a team you outsource to, but no employees that rely on you for a full-time wage, you're probably a solopreneur. If you feel like your business only runs if you do all the tasks associated with it, you're a solopreneur. If this sounds like you, take a look at this book, and let's start using your networks to support you and work for you, using strategies and processes that actually work.
This is not a book about specific social media platforms (although we’ll certainly look at using social media as part of your networking activities). It takes a big picture approach to networking, covering strategies and tactics that will work for any business and on any platform. Each chapter has action lists to help you put into process everything you learn as you go through the book.